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SmartWool was founded in New Zealand. A group of Ski instructors were bothered with cold feet while being on the slopes for hours. Through research they learned that the New Zealand Merino was soft, strong and white. As a result, SmartWool was in business. The Merino wool keeps your feet warm in cold weather and cool in warm weather. And, these socks will not allow odor bacteria to build up in the fibers. These socks are wonderful for anyone who is active such as skiers, firefighters, professional athletes, hikers, runners, cyclists and climbers. The Ski Light Sock is very popular. And for those days that you need to be in the office - you can also enjoy the dress slack socks that are available. A few SmartWool socks to look for: SmartWool RBX Racer Sock - A light cushioned sock designed for runners, cyclists and x-trainers. Waffle knit in-step. SmartWool Hiking Medium Crew sock is a 1996 winner of Backpacker Magazine's Editors' Choice Award. SmartWool Men's Express (formerly Casual Walk) sock - This sock has superb stretch with luxurious soft SmartWool. Wear them with casual or dress shoes. SmartWool Snowflake Sock is a non-cusion sock for the casual lifestyle. This sock is made from 70% wool, 26% nylon, and 4% elastic. SmartWool liner sock - provides a close, lightweight fit to aid the adventurer's skin from friction and blisters.